Award: Bachelor of Commerce
Why study this program?
Marketing is a crucial aspect for any organization, acting as a link to customers, providing external perspective, steering innovation and growth, and driving revenue, value, and loyalty.
The Marketing program at the Alberta School of Business is built on the strength of our faculty's world-class research in the areas of retailing, market research, and consumer behavior. The program combines research-based principles with innovative teaching methods: in addition to lectures and discussions, you'll participate in managerial cases, group projects, and market simulations. You'll also develop practical skills in areas such as consumer and market analysis, managerial decision-making, and implementing marketing programs, preparing you to engage in sophisticated marketing practice.
Why study at the University of Alberta?
The Alberta School of Business offers one of the largest BCom programs in Canada, with five different degree types, 11 majors, and many opportunities for specialization and work experience, including student clubs, business incubators, case competitions, study abroad programs, and more.
Our courses are built around group and project work, and our professors are award-winning teachers and experts in their field who will challenge you to put ideas into practice as you work towards your personal career goals.
Learn more about Marketing, BCom - at University of Alberta
Visit course webpageContact University of Alberta to find course entry requirements.
The University of Alberta offers a wide ranges of scholarships to international students. You will be evaluated for these scholarships when you apply for admission. Your eligibility will be based on your high school admission average at the time of your admission offer. We'll assess you for a match to the following three scholarships. If you are eligible for an admission-based scholarship we will contact you directly!
You can also apply for scholarships based on your application, including the President’s International Distinction Scholarship, awarded annually to 25 international students, worth up to CAN $120,000.
To find out more about scholarships click here.
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